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Adrian Enache

Country Digital Lead Philip Morris

With an Informatics background, licensed in “Search Engine Marketing for Businesses” and a Master’s Degree in “Business and Marketing Sides in Software Development” Adrian in an “exact sciences” kind of person, both professionally and in his personal life and somehow he always manages to fit “fun” into the equation.


After launching many projects in B2B & B2C Commerce (omni-channel or digital) and gaining experience in media-driven results campaigns, Adrian started leading the digital team of Phillip Morris in a transformational journey together with IQOS. He also founded OmniPERFORM as a technology that helps businesses create campaigns with more insights about their customers that is focused on connecting the business KPIs directly with the advertising campaigns.


Adrian, both as speaker and trainer, is known for offering transformational perspectives and innovative processes between Strategy, Brand, Creative and Media departments to keep the focus on the business results, to adopt the right consumer journey and to map the proper approach in order to build omni-channel environments.

speakers sessions

10:30 - 11:00 23 May
iQOS Keynote
This information will be updated soon.
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