Bianca is the Founder and Leader of Data & AI Ethics consulting services since 2019. She is a leading expert in Trustworthy AI, AI Governance, AI Risk and Compliance. In addition to her role as Rapporteur for the report "Towards an Ethics by Design Approach for AI," presented at the EU Parliament in 2024, she advises multinational clients, including NATO and cross-industry Fortune 500 companies. Ranked #1 in Forbes Italia’s Top 20 Under 30 for Enterprise Technology, she is a sought-after speaker at international events and contributes to national and international discussions on responsible AI adoption. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐓𝐢𝐭𝐥𝐞: Trustworthy AI by design 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: AI systems are becoming central to decision-making across industries, but can we trust them? This session explores the ethical concerns and key risks of AI adoption (e.g.; bias mitigation, explainability). It provides strategies for embedding ethical principles directly in AI development, including TEV&V practices, ensuring AI remains trustworthy, transparent, robust, and aligned with human values. A Trustworthy AI by design approach, where ethical concerns are embedded from the offset and throughout the entire AI lifecycle, goes beyond regulatory compliance, becoming a key market differentiator.