CEO and Founder

Yana Afanasieva

After multiple years of heading regional compliance departments for PayPal and Amazon in Europe, in 2017, Yana Afanasieva has founded her boutique advisory firm Competitive Compliance GmbH in Zug, the heart of Swiss Crypto Valley. Her clients include several prominent blockchain and fintech companies, such as TenX bitFlyer EUROPE, BitPesa and several others, where she acts as Chief Compliance Officer and/or leads regulatory negotiations, licensing and compliance efforts for her clients. Yana is an active contributor for the regulatory activities of the Crypto Valley Association, a payments and compliance expert at the Swiss Finance+Technology Association and a mentor at the Startupbootcamp Fintech Acceleration program in Amsterdam. She holds a Master’s Degree in Economics from Helsinki University, an MBA from Rotterdam School of Management and shares her time between Switzerland, Luxembourg and Singapore.


15:00 - 15:45
17 May - Fintech Summit

Licensing, AML and other regulatory requirements applicable to cryptocurrency operators

Yana will address several the most common misperceptions about cryptocurrency operations, and argue that they are, in fact, already regulated under existing rules, such as PSD2, AMLD4, investor protection and consumer rights regulation.

Yana will also make a case that transactions in cryptocurrencies do not necessarily increase AML risks of the operator, especially, not in comparison to transactions with cash. Several best practices of how to organize the compliance framework for a cryptocurrency-related service provider, will be given.