CEO and Founder
After multiple years of heading regional compliance departments for PayPal and Amazon in Europe, in 2017, Yana Afanasieva has founded her boutique advisory firm Competitive Compliance GmbH in Zug, the heart of Swiss Crypto Valley. Her clients include several prominent blockchain and fintech companies, such as TenX bitFlyer EUROPE, BitPesa and several others, where she acts as Chief Compliance Officer and/or leads regulatory negotiations, licensing and compliance efforts for her clients. Yana is an active contributor for the regulatory activities of the Crypto Valley Association, a payments and compliance expert at the Swiss Finance+Technology Association and a mentor at the Startupbootcamp Fintech Acceleration program in Amsterdam. She holds a Master’s Degree in Economics from Helsinki University, an MBA from Rotterdam School of Management and shares her time between Switzerland, Luxembourg and Singapore.