Philip Morris International is the world’s leading international tobacco company, with a diverse workforce of around 80,000 people. Six of the world’s top international 15 brands, spanning more than 180 markets, are ours, including Marlboro, the world’s number one. PMI operates 48 production facilities in 32 different countries.
PMI products are the choice of 150 million consumers worldwide, and for those who choose to continue to smoke, we will continue to offer them the best quality products. That’s not where PMI vision for smokers ends- we’re dedicated to doing something very dramatic – replacing cigarettes with the smoke-free products that we’re developing and selling.
PMI’s main platform for smoke-free products is IQOS.
IQOS is a revolutionary device that heats specially prepared and blended tobacco. IQOS heats the tobacco just enough to release a flavorful nicotine-containing vapor but without burning the tobacco.
Here’s the key point: the tobacco in a cigarette burns at temperatures in excess of 600°C, generating smoke that contains harmful chemicals. But IQOS heats tobacco to much lower temperatures, below 350°C, without combustion, fire, ash, or smoke. The lower temperature heating releases the true taste of heated tobacco. Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.
What is there? A nicotine-containing vapor – not smoke – that makes IQOS a smoke-free product that is appealing to smokers.
Find out more on www.iqos.ro