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Dragos Gheban

Managing Partner

Co-founder of Catalyst Solutions, Dragos has over 10 years of experience in Employer Branding, Recruitment Marketing and Human Resources.

During his career, he has worked with major companies from: Software Development, Telecom, Automotive, FMCG, Consulting, Banking, Engineering, Retail and BPO.

He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

speakers sessions

13:00 - 14:30 24 May
How to use technology to boost your Employer Branding
In today’s competitive labor markets, attracting and retaining talent has become a prime concern for companies. Whilst organizations have long used marketing and branding practices to engage customers, NOW they are expanding these types of activities in order to boost the appeal of their employer brand.

High volume recruitment in a market with hundreds of similar jobs provoke make Employer Branding strategies a must. According to Hipo.ro Labor Market Survey - 84% of companies plan to extend their teams in 2017. In this context, the challenge is to differentiate. How you step out of the crowd could be a key factor for success and technology has a major role.

Here are some of the questions we will answer in this workshop:
- How to use technology and VR in particular, in order to showcase your employer brand?
- What are the digital channels recommended in order to boost your awareness among a particular target group, to increase consideration, desire & and finally to generate relevant applicants?

Catalyst Solutions is a full-service company with 11th years of experience in recruitment, talent attraction and employer branding. Our services are based on insights we collect from thousands of candidates and the over 100 projects we run each year for major employers across all industries.
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