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Adrian Caroen
#Innovator #Design Thinking #Design Strategy #Brand development
hashtag innovation

Adrian Caroen

CEO & Executive Creative Director

Product designer, strategist, styling guru and technical expert, Adrian has a highly-developed talent for combining emotional engagement with mechanical efficiency and manufacturability. Adrian has been instrumental in growing Seymourpowell over the last 27 years.
Adrian became a Seymourpowell Director in 2001 and CEO in 2014

Nokia, Aqualisa, Yamaha, Tefal, John Lewis, Cadburys and Unilever are just some of the high profile clients he has worked with over the years.

Industry accolades include a DBA Design Effectiveness awards, Design Week awards and Starpack Gold awards.
In 2015, Adrian was placed 12th by ‘The Drum top 100’ Designarati

While Adrian shares in Seymourpowell’s love for motor vehicles, his other leisure activities include raising money for charity by running Ultra marathons, including the infamous Marathon Des Sable.

About SeymourPowell.
We are a multidisciplinary group of design researchers, strategists, brand experts, product, UX, UI designers & makers.

Our track record of imagining and then creating award winning designs and world-first innovation solutions stretches back over 30 years. We’ve helped companies plan everything from the future of domestic lifestyles, their brand executions to transportation networks and sports nutrition. And we’ve created many of the products and services you interact with on a daily basic from the shower you wake up with, to the phone you use, the packaging you purchase and the in store experience that delights.

People often ask us what’s the secret to the work we do. It’s not a formulaic or proprietary process, or the ideas of a singular rock star designer but the hard nosed imagination that comes from our multidisciplinary team and yours working together to shape the future.

speakers sessions

11:45 - 12:45 23 May
Designing Innovation
Adrian will explore Seymourpowell’s top 10 guidelines for successful design and innovation.
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